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Articles about user reviews

Can you trust user reviews? Tips to find honest evaluations

by Sue Walsh on Mar 19, 2009 at 04:14 PM

PCWorld recently published an article about user reviews in the iPhone app store and how some of them are planted.  Wired actually had a screen shot of a job post offering $4 to anyone who would post a 5 star review of the SantaLive app. Just a few months ago… Continue Reading »

Is Yelp cheating us?  Funny business galore!

by JG Mason on Feb 19, 2009 at 10:09 AM

New allegations surfaced from a San Francisco area newspaper claiming Yelp is suppressing bad reviews of establishments in exchange for advertising revenue.  The allegations are by nine businesses who claim they are contacted regularly to move bad reviews as part of their advertising budget.  In today’s market, many businesses are… Continue Reading »

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