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Articles about the shack

RadioShack rebrands as The Shack, will it work?

by Natesh Sood on Aug 8, 2009 at 02:32 PM

In an attempt to reach more tech-savvy customers, the 88 year old RadioShack has finally rebranded itself to “The Shack.”  $200 million is set to be spent on ads in order to promote the name change through digital and television ads.  Signs around brick and mortar stores will still read… Continue Reading »

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