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This year’s big winner at the SXSW was Sched.org. Tauted as this year’s Twitter, Sched.org is a simple scheduling app that was developed in a mere 14 hours by Florida developers Taylor McKnight, a 24-year old web designer, and Mehta, 27, an IT consultant.

Last year, Twitter proved to be a success and still continues to be a winner, with its micro-blogging feature. Users are allowed to post and receive simple updates wherever they are via their laptops or phone. And this year, Sched.org proved just the same by posting a more organized schedule of the conference. 

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Under normal circumstances a Q&A session with a tech CEO is a fairly bland event. Sure sometime you get a Ballmer-esque monkey-boy moment, but usually it’s an opportunity for the CEO to break some news and to get out without looking clueless. This week though we are reminded why a room full of tech-savvy web developers is a very different crowd.

Mark Zuckerberg of Facebook was to appear in what was billed as a keynote but ultimately was a sit down Q&A with Business week reporter Sarah Lacy. Lacy and Zuckerberg have a history together in that she has written a book about Web 2.0 and this newest wave of internet movers and shakers that Zuckerberg is currently riding. It should’ve been a simple session with everyone going home with some more extra information on Facebook and not much else. It wasn’t.

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