Boost digs in to communities, opens new stores
Keeping true to their priority of being significant hubs of the community, Boost Mobile opened its first three retail stores, they are located in Huntington Park, California, Hialeah, Florida and Houston, Texas. In addition to the new retail locations the Boost Mobile prepaid products have been and will remain available to consumers at Wal-Mart, 7-11 and a huge number of other retail outlets.
More than just a place to buy goods, Michael Lanzo, Boost Vice President of Sales and Marketing says, “our stores have a great vibe and highlight the best we have to offer.” Contrary to the common shops, Lanzo adds, “they’re much more than just retail spots aimed at attracting customers—the stores are centers for community connection. Becoming an integral part of these neighborhoods is a priority for Boost, and we are actively engaging local civic officials and giving back to charities in the communities where our stores are located.”
Boost seems determined to cultivate a ‘community’ image. The stores aim to exude a green vibe, filling the stores with furniture and decor made of recycled materials.
Via [MobileCrunch]
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