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Earlier this month, Sony entered the PMP market in China by shipping out their PMX-M80. Today, they have announced another PMP that they plan to sell there as well, however, this is one is more affordable than the PM-M80 and will accompany the PMX-U50 and U53.

The PMX-U55 sports a 2.4-inch screen with a 320 x 240 resolution, supports a few formats including MP4, H.264/AVC Baseline profile, AVI, MP3, WMA, and AAC. It’s only 7.5mm thick, so it’s pretty thin. Battery life isn’t too bad - 12 hours of audio and 5 hours of video playback. The 2GB model is already available, however, it is only available in pink at this time. It will sell for 498 Yuan, which is about $73 US.

Via [PMP Today]

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Sony has recently began to venture into the Chinese market, and they did this by announcing the new, fancy, and pretty expensive PMX-M80 portable media player.

One of the key features of this PMP is that it comes with preloaded maps, similar to Google Maps, which could be found on the iPhone. These maps also come with POI’s. In addition, it comes with a GPSesque 4.3-inch screen with a 480 x 272 resolution, 16GB hard drive, voice recorder, up to 6 hours of video playback, expandable memory via memory stick, and a lot of format support including SRS 3D audio, MP4, AVI, WMA, MP3, and AAC.

As on now, Sony is retailing the device for 2,260 Yuan, or about $331 US.

Via [PMP Today]

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• Sony’s Home beta temporarily shuts down for maintenance
• Sony giving away Qore Episode 7 for free