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Articles about pixar: December 5, 2008

Will Disney’s Blu-ray strategy rake in the green?

by Renay San Miguel on Jun 12, 2008 at 08:22 AM

sleepingbeautyBD1.jpg

I’ll admit it: every Christmas will probably be a Disney Christmas in my house for the next few years, thanks to a four-year-old daughter who knows why Ariel has daddy issues and a two-year-old son who wants to be Lightning McQueen when he grows up.

As an unrepentant tech enthusiast who also wants to keep his kids happy ever after, you can imagine my curiosity about the announcement from Walt Disney Studios Home Entertainment about the company’s plans to maximize Blu-ray technology for its DVD releases, beginning with “Sleeping Beauty” in October. Disney is promising live chat rooms as the story of Princess Aurora unfolds on your flat-screen HDTV. Division president Bob Chapek pictures grandparents in one part of the country chatting with grandkids in another part as they all watch the movie together. He also previewed video messaging and an onscreen DVD menu reflecting the weather conditions where you are, all thanks to Blu-ray’s Internet capabilities:

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Sections: Video, Content, DVD Players/DVRs, HDTV

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