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Articles about nielsen: December 4, 2008

New York City to show some tough love to TV viewers

by Iyaz Akhtar on Oct 24, 2008 at 10:26 AM

NYC is going digital early for three minutes.

This Tuesday, October 28th, NYC is cutting out analog television for three minutes.  They aren’t pulling any punches; analog signals will go dark between 5:58PM and 6:01PM right in time to mess up most news programs.

If you aren’t aware, on February 19, 2009, all television broadcasts in the U.S. will be digital.  If you (or more likely, your grandparents) have a television without a digital tuner, you will not be able to watch free over-the-air television without a converter box. 

Where did they get the idea to do this?  Maybe from some friends of ours.  Check out more after the break.

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CEA responds to report on DTV readiness

by Renay San Miguel on May 27, 2008 at 09:56 PM

CEA Logo

Nine months to go before the U.S. gives birth to an all-digital television landscape, and a new report from Nielsen shows the patient may be having some labor pains.

As reported by the New York Times’ Brian Stelter, Nielsen Media Research’s findings on the state of DTV readiness show that 25 million “unprepared” households have at least one TV that will go dark after February 17, 2009, the date all TV stations stop sending out analog signals and switch to digital. “Completely unready” are the words used to describe 10 million of those 25 million homes; that is, all the TV’s in their homes - if they have more than one TV - get their signals via antenna. That’s 17 percent of all prime-time viewing. Nielsen says that African-American and Hispanic households will bear the brunt of the lost signals.

The Consumer Electronics Association, the trade group that represents most of the companies manufacturing TV’s, has begun its DTV educational campaign. For the CEA, it’s all about context. CEA spokesman Jason Oxman told me in an email response that Nielsen is counting as unprepared homes that do have some kind of digital cable or satellite access. “Put another way, if there is even one TV in a cable/satellite household that is not plugged into the service (for example, it is used to watch DVDs or play video games), Nielsen counts that household as unprepared,“ Oxman says. “For the 86 percent of US households that subscribe to cable or satellite, the DTV transition does not impact their ability to watch TV.“

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