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Articles about nielsen

6.5 million homes still unready for the DTV transition

by Iyaz Akhtar on Jan 22, 2009 at 10:29 PM

It seems every day I write about the digital television transition.  According to a study by The Nielsen Company, 6.5 million homes are not ready for the digital transition if it happened today.  The last time there was a study on this, 7.8 million homes were unprepared.  That study was… Continue Reading »

New York City to show some tough love to TV viewers

by Iyaz Akhtar on Oct 24, 2008 at 11:26 AM

This Tuesday, October 28th, NYC is cutting out analog television for three minutes.  They aren’t pulling any punches; analog signals will go dark between 5:58PM and 6:01PM right in time to mess up most news programs. If you aren’t aware, on February 19, 2009, all television broadcasts in the U.S.… Continue Reading »

CEA responds to report on DTV readiness

by Renay San Miguel on May 27, 2008 at 10:56 PM

Nine months to go before the U.S. gives birth to an all-digital television landscape, and a new report from Nielsen shows the patient may be having some labor pains. As reported by the New York Times’ Brian Stelter, Nielsen Media Research’s findings on the state of DTV readiness show that… Continue Reading »

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