Peep Show: Monster and Dr. Dre team up on new studio headphones, meet ‘Beats by Dr. Dre’
Monster Cable’s press event at the 2008 Consumer Electronics Show had a few surprises. Most notably, Noel Lee, Head Monster of Monster Cable / Power announced a new partnership with Dr. Dre on a set up high-end studio headphones, dubbed Beats by Dr. Dre. The company was clearly ecstatic to be working with Dre, and mentioned that he wouldn’t allow them to release them until they were absolutely perfect. According to the PR mumbo-jumbo, the headphones are “crystal clear”, but we’ll just have to see for ourselves. Dr. Dre walked out on stage with Interscope Chairman Jimmy Iovine for the release of the new branded headphones. If you’re wondering how Dre feels about the announcement, I think this quote from him sums it up best:
“When I’m making a track I’m trying to capture the sound that makes me go ‘now THAT’s the ####! And I want that reaction from everybody who hears it,” said Dr. Dre. “I spend a lot of time in the studio listening to my music through headphones...with Beats, people are finally going to hear it the way they should: the way I do.”
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