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What The Future Holds, a column written by Adam Berger, that introduces tomorrow’s technology and trends today, is published on Thursdays.

All you hear about the second you turn on your TV is why you should either switch to cable and your local cable provider’s video on demand (VOD) content offering. These PSA commercials also tend to mention 3-in-1 services - phone, internet, and TV - as well as HD channels, and digital DVR set-top boxes. What they neglect to talk about is the one thing that most providers don’t...provide HD content on demand.

Holding things back are the usual problems: capacity and content. Everyone has the ability to receive HD channels but the total number of channels is still very limited. Until MPEG-4 and switched-digital roll out most providers simply don’t have the bandwidth to deliver all their regular programming and more than a few HD VOD offerings (and on Cablevision those are all nature programs). Just image how much less you would go to the movies if you could watch top rated movies in HD from the comfort of your own home. Oh wait, you can? It’s called Blu-ray and HD-DVD? Right I forgot…

The studio’s don’t want to offer their content for VOD HD options because they are investing a ton of money into the next generation disc formats. Once you have the ability to just stream down the HD content from your provider whenever and wherever you want there will be no reason to purchase the HD capable discs or their players (especially because who wants to drop over $1000 on a format that may become obsolete.

However as the bandwidth issues get sorted out, media research company Diffusion Group sees progress made the same way it has for regular HDTV, sports & broadcast networks first just like primetime television and ESPN-HD have led the charge so far. So alas this column is titled What The Future Hold’s so I should finish up with a future oriented statement. I expect that over the next 12 months we will see more and more HD VOD offerings but nowhere near the point of current standard-def on-demand offerings.

Read [HD Beat]