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Articles about commercials

Super Bowl ads all over the web

by Iyaz Akhtar on Feb 2, 2009 at 08:00 AM

Whether you’re a sports fan or not, I’m sure you were aware that the Super Bowl was last night.  While the game turned out to be a fun one, there are always the commercials for those not interested in football. NBC.com, Hulu.com, and NFL.com have all the ads collected on… Continue Reading »

TiVo to release next day Super Bowl data for 7th consecutive year

by Heather Wood on Jan 30, 2009 at 11:23 AM

TiVo will use its audience measurement tools to provide overnight industry reports regarding the most popular moments that occur during Super Bowl XLIII.  This is the seventh year that TiVo will be able to provide calculations on how viewers responded to the game plays, commercials, and entertainment that occurs during… Continue Reading »

TiVo CEO addresses advertising crisis

by Heather Wood on Jan 29, 2009 at 03:20 PM

The CEO of TiVo, Tom Rogers, has come forward and addressed the ad crisis that is hitting the television industry.  He admits that TiVo is a big part of the problem since the device allows users to fast forward through commercials.  The company plans to find alternative ways that advertisers… Continue Reading »

TiVo announce Top 10 most TiVo’d Super Bowl commercials

by Robert Nelson on Feb 4, 2008 at 03:11 PM

Like the idea or not, TiVo does keep track of just what we are watching on a “second-by-second” basis. With that information, based on approximately 10,000 households they were able to provide us with this great Top 10 list of the most TiVo’d commercials from the big game. E-Trade: “Baby”… Continue Reading »

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