Revision3, VideoClix open up new opportunities for clickable videos
Quick question - what would you get if you combine a pioneer of clickable video space and a TV network for the web that creates and produces its own original, broadcast quality shows? You’ll have clickable videos with interactive elements embedded within the video itself. And that is what the Revision3 and VideoClix partnership is going to give to us web video viewers.
The VideoClix technology lets viewers click on different objects in a video feature, and when a user clicks on these objects, the video will provide more details about that object. This could include such things as the show’s host and products which are part of the video. The partnership is being touted as something for the benefit of the viewers. But from the point-of-view of both VideoClix and Revision3, it’s a partnership to gain more profit. How? Through affiliate or sponsored links that are embedded on the objects in the videos. For their first venture into the clickable video niche, the two companies will have the interactive elements featured on Diggnation.
Via [TechCrunch]
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