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Articles about branding: December 4, 2008

AMD Game brings console like buying experience to desktop PC’s

by Arnold Zafra on May 19, 2008 at 12:07 PM

AMD Game Badge

AMD is introducing a new badging system on its gaming desktop PC’s called “AMD Game.“ The AMD Game badging system is aimed at allowing gamers to choose their gaming PC’s specifications as if they were buying a game console. Targeting the mainstream PC gamers, AMD Game hopes to enhance the gamers experience by making it easier for them to purchase their gaming PC’s even if they have little know-how on PC setup and specifications.

AMD Game badges will direct gamers only to PCs which are validated for gaming. What is usually targeted at PC’s with 1280 x 1024-pixel high definition resolution with 30fps will even go beyond 1600 x 1200 at 30fps gaming PCs under the AMD Game system. Adding to this LCD display specifications for AMD Game are minimum requirements of AMD Athlon 5600+ X2 processor, ATI Radeon HD 3650 graphics and an AMD 770 chipset or NVIDIA nForce 500 series chipset for the basic AMD Game specifications. For a more powerful AMD Game Ultra specifications, the minimum requirements are Phenom X4 9650 processor, ATI Radeon HD 3870 graphics and an AMD 770 chipset.

Supporting the AMD Game are PC manufacturers such as Acer, Alienware, iBuypoer and Velocity Micro as well as Microsoft and Logitech.Find out more about AMD Game badging system at http://game.amd.com.

Read CNET

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