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Articles about beats: November 23, 2008

Dr. Dre ready to start shipping out his new headphones, the “Beats”

by Natesh Sood on Jul 22, 2008 at 06:14 PM

Dr Dre Beats Headphones

Back in January, duringCES 2008, Dr. Dre, an artist Jimmy Lovine, and Monster all teamed up to create a new type of headphone, marketed by Dr. Dre. These new headphones were designed by Dr. Dre and his goal was to create headphones with superior quality, “extreme clarity”, and crystal clear sounds.

With the help of Jimmy Lovine, Interscope Geffen A&M Chairman, and Monster, he created a pair of headphones, called Beats, with quality similar to what artists and producers use in recording studios. Being an artist and producer himself, he knows firsthand what recording studio headphones are like, and he wanted to give the public something similar. Here is what Dr. Dre said about recording studio headphones and what his goals were in his Beats.

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Sections: Audio, Headphones


Peep Show: Monster and Dr. Dre team up on new studio headphones, meet ‘Beats by Dr. Dre’

by Doug Berger on Jan 7, 2008 at 12:08 PM


Monster Cable’s press event at the 2008 Consumer Electronics Show had a few surprises.  Most notably, Noel Lee, Head Monster of Monster Cable / Power announced a new partnership with Dr. Dre on a set up high-end studio headphones, dubbed Beats by Dr. Dre.  The company was clearly ecstatic to be working with Dre, and mentioned that he wouldn’t allow them to release them until they were absolutely perfect.  According to the PR mumbo-jumbo, the headphones are “crystal clear”, but we’ll just have to see for ourselves.  Dr. Dre walked out on stage with Interscope Chairman Jimmy Iovine for the release of the new branded headphones.  If you’re wondering how Dre feels about the announcement, I think this quote from him sums it up best:

“When I’m making a track I’m trying to capture the sound that makes me go ‘now THAT’s the ####! And I want that reaction from everybody who hears it,“ said Dr. Dre. “I spend a lot of time in the studio listening to my music through headphones…with Beats, people are finally going to hear it the way they should: the way I do.“

Check out more photos by heading over to our gallery below…

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