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Articles about advertising

“Family Guy” goes wild for Windows - at least for a night

by Jodie Andrefski on Oct 14, 2009 at 02:30 PM

You’d have to be blind not to see Microsoft trying to shove Windows 7 into the living rooms of America through TV commercials.  The most recent—the gaggy sweet little girl making rainbow and flower pages though, is in my opinion, not their best effort.  But, that effort is now veering… Continue Reading »

Google to launch new ad exchange program

by Heather Wood on Sep 15, 2009 at 01:44 PM

A new ad exchange available through Google is preparing for a public launch according to reports.  It is expected to debut in two weeks during Advertising Week, an annual exhibition that takes place in New York.  The ad exchange will be made available through the DoubleClick unit of Google and… Continue Reading »

Microsoft apologizes for race change ad

by Sue Walsh on Aug 27, 2009 at 05:08 PM

A very sloppy Photoshop job has a red-faced Microsoft apologizing.  The problem?  In an ad in Poland, they Photoshopped a white man’s head over that of a black one.  It was glaringly obvious because the designer forgot to change the man’s hands, resulting in a white man with a black… Continue Reading »

New company, uSocial, lets you buy status on social networks

by Sue Walsh on Jul 4, 2009 at 09:32 AM

A new company is claiming it can offer background support on all the top social networking sites like Twitter and Digg - for a price. uSocial says that if you are willing to fork over some cold hard cash they can boost your Twitter followers or Diggs by about a… Continue Reading »

Sony unveils possible plans to bring third-party advertising to the Reader

by Robert Nelson on May 13, 2009 at 09:09 PM

It looks like third-party advertising may be coming to the Sony Reader.  As of now, the details are pretty limited as to where or when we, as users can expect to begin seeing any ads.  Not to mention, the Reader does not support third party advertising at this time.  Of… Continue Reading »

It’s GO TIME for Palm Pre: Sprint buys full page ad in WSJ

by JG Mason on Apr 10, 2009 at 10:55 AM

Today, Sprint showed off a full page ad for the Palm Pre, touting the “Now Network.”  To date, the phone has not been priced nor has availability been announced other than “in the first half of ‘09.”  The ad coupled with their TV spot I covered this week which also… Continue Reading »

TiVo CEO addresses advertising crisis

by Heather Wood on Jan 29, 2009 at 04:20 PM

The CEO of TiVo, Tom Rogers, has come forward and addressed the ad crisis that is hitting the television industry.  He admits that TiVo is a big part of the problem since the device allows users to fast forward through commercials.  The company plans to find alternative ways that advertisers… Continue Reading »

Whopper sacrifice campaign ends on Facebook

by Heather Wood on Jan 20, 2009 at 07:19 PM

After more than 233,000 people were de-friended in favor of a Burger King Whopper on Facebook, the application has ended due to privacy issues.  This popular application gave users a free Whopper coupon if they dumped ten of their friends.  It was an extremely popular campaign and more than 23,000… Continue Reading »

Google’s GOOBEC teaches marketing in Latin America

by Chris Shore on Jan 15, 2009 at 06:30 PM

Never the one to allow a business model pass them by, Google recently announced a partnership with CTT to provide advanced online advertising courses for professionals in Latin America, beginning in March 2009.  The courses, offered through the Google Business Education Center (GOOBEC), are designed to expand the offerings that… Continue Reading »

Classmates.com gets sued by user: His friends weren’t really looking for him

by Jodie Andrefski on Nov 13, 2008 at 03:58 PM

Classmates.com is one of the biggest advertisers on the ‘net.  It’s been around since before MySpace, Facebook, or Friendster grew to the popularity they have now.  They spend wicked amounts of money on their online advertising; $30 million was spent in 2005 to give you an idea.  However, now they… Continue Reading »

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