Wal-Mart steps up sale of Blu-ray; offers up $100 gift card

Posted June 4, 2008 at 07:46 PM by Arnold Zafra

Section: Video, DVD Players/DVRs

Here comes yet another effort to push Blu-ray into more households. Wal-Mart is currently offering a $100 gift card along with the purchase of any Blu-ray player. The promotion will run from June 8-14 and to kick off, Wal-Mart is even adding more Blu-ray brands to its inventory with units from Magnavox, Samsung and Panasonic. In addition, Wal-Mart will also offer Blu-ray movie titles at a reduced price of $15 per regular title. Some of these movies will include titles such as “3:10 to Yuman”, “Shooter” and “300.“

Wal-Mart’s promotion may yet be the biggest campaign thus far in the drive to promote the Blu-ray format since it won the drawn out format war. It was only a couple of months ago that Blu-ray beat its rival format, HD DVD and it looks like that it has not yet reached maximum sales.

Wal-Mart seems to have good intentions with this promotion, but will it be enough to convince customers to replace their standard DVD players and movies?

Read [Eweek]