Reunion.com’s latest marketing technique under fire

Posted April 20, 2008 at 09:42 PM by Sue Walsh

Section: Communications, Email / IM, Web, Websites

Popular social networking site Reunion.com’s latest marketing technique has come under fire. According to a report in the Los Angeles Times, the site dupes people into joining by sending an email pretending to be from someone they know who’s been looking for them, and banks on the recipients curiosity being enough to get them to click on the link and join the site. Once the person signs up, their address book is scraped and the site spams those addresses with the same type of email. The site doesn’t let a member choose who the email is sent to-it simply sends it to every contact they have. Needless to say this has caused embarrassment for many. One victim had over 250 of her contacts receive such emails after she signed up. If you receive an email from Reunion.com from someone you know who says they were looking for you on the site, don’t believe it, delete it!

Read [Los Angeles Times]