Nine Inch Nails expands on Ghosts success with YouTube ‘Film Festival’

Posted March 18, 2008 at 08:19 PM by Robert Nelson

Section: Web, Online Music/Video

With a very web friendly release for their latest album, which in turn saw a great amount of success, Nine Inch Nails has taken the Ghosts ‘project’ one step further. In a recent post on the official NIN website, Trent Reznor first begins by thanking everyone for the albums success and then quickly goes on to announce that they are taking another step forward in creating a community around this album.

Today we announce the expansion of the Ghosts project into the visual world. This record began as an experiment with us using sound as a means to describe visuals. Early in the project we thought it would be interesting to see what the community could create / collaborate on as a reaction to the music we were making. We wanted to keep the canvas as blank as possible for you, hence the lack of descriptive song titles and the primarily textural artwork and packaging.

Nine Inch Nails has announced a ‘film festival’ built around Ghosts where the films will be what the users or in this case the listeners are feeling, and in the great community aspect they have chosen YouTube to host the project. What started out, as what I would imagine just an idea in their head has turned the art of making and selling music into creating a huge online community built around it. Ghosts has quickly become more than just another NIN album and transformed itself into a community, something that most fans most likely have not really seen before. Whether you like the music or not you have to give NIN credit for taking the web and really using it. Although NIN is a large and popular band they seem like a small town local band at times, in the fact they seem to have time for and genuinely care about their fans. We can only hope the digital music world will continue to grow and expand, with more artist in more genres taking advantage of what the digital world can offer.

Watch [YouTube] Read [NIN.com]