Nielsen says video playback not common on iPods

Posted November 21, 2006 at 10:46 PM by Doug Berger

Section: Audio, Online Music/Video, Portable Video

Media research company Nielsen spent October 1-27 studying the habits of iPod users.  Their study concluded that video use on iPods is very low.  ArsTechnica has the run-down for us.

Only 1 percent of the content items played on either an iPod or iTunes by iPod users was video content, with that number only growing to 2.2 percent among video iPod users. It appears that during the other 97.8 percent of the time, video iPod users are still just listening to audio content such as music and audio podcasts.

This really isn’t surprising to me at all.  People would rather watch videos on a big screen than on their small iPod.  Plus, as long as you watch TV shows on time, don’t watch music videos, and don’t like Disney movies, you have no use for the video section of the iTunes Store.  If they were to study the usage of iTunes Store, that would be an interesting statistic.  Just because people are not watching the videos on their iPods, this surely does not mean they don’t download videos for viewing on their computer.

Read [ArsTechnica]