Microsoft plans to spend hundreds of millions to compete with Apple’s iPod/iTunes

Posted July 31, 2006 at 12:54 PM by Doug Berger

Section: Portable Audio, Broadband Cards, Online Music/Video

We all know that Microsoft has confirmed its plans to create Zune, a hardware/software rival to Apple’s market leading products iPod and iTunes.  But did we know how truly committed they are?  According to News.com, Robbie Bach, president of the Entertainment and Devices Division at Microsoft stated that they think of Zune in hundreds of millions of dollars of investments.  In addition to jump-starting the Zune, the company has also confirmed that they will continue supporting their existing PlaysForSure format even after Zune is released.  I can’t tell if this is a smart business decision or if they’re shooting themselves in the foot.  In the meantime, check out the bizarre Flash animation on Microsoft’s ComingZune.com.

Read [News.com]