AT&T announces Media Mall 2.0 with “try-before-you-buy” feature

Posted March 20, 2008 at 02:01 PM by Arnold Zafra

Section: Communications, Accessories, Cellular Providers, Mobile

AT&T has announced a repackaged version of its successful mobile content shop, and is branding it Media Mall 2.0. The Media Mall 2.0 will have a new feature called “try-before-you-buy.” This feature allows consumers to try the mobile content first directly from their cellphone before having to make the purchase. The redesigned Media Mall 2.0 will provide AT&T subscribers with a selection of 90,000 games, full songs and ringtones.

Mark Collins, vice president of Consumer Data for AT&T’s wireless unit envisions that the Media Mall 2.0 will be a one-stop shop for mobile content and applications. Hence the need for the remodeling.

“By remodeling our mobile storefront, we’re giving customers more choices and helping developers reach an ever-growing number of mobile consumers, “ said Collins.

AT&T is currently working with developers to create unique versions of mobile applications and content that would go along well with AT&T’s wide variety of devices. The AT&T Media Mall 2.0 is currently at a beta construction stage. Its storefront will be continually expanded to give developers an opportunity to reach the 70.1 million mobile phone customers of AT&T. The Media Mall 2.0 will open to AT&T subscribers beginning in April 2008.

Read [AT&T Media Mall 2.0] Via [Webwire]