Yankee Group finds that Internet TV to boom in 2009

Have you ever noticed how the Internet is home to nearly as many videos/TV shows as you can find on the TV? Many people today watch TV on the Internet and it looks like that number will only go up as faster Internet speeds become more available.
Yankee Group recently conducted a survey on how people use the Internet and television and here are the results that they found. Multitasking is something that everyone does, and Yankee Group says that 56% of people when watching TV are also on the web doing other things such as instant messaging, e-mail, or looking at their favorite site.
82% of all people who generally watch video on the Internet are more likely to watch their favorite episode that they missed on the Internet, rather than record it, which brings me to my next point. People who own DVRs would rather watch a show online than record it, which is slightly odd. Lastly, 25% people who watch videos on the Internet watch on-demand online video once or a couple of times a day.
Looking at this survey report got me thinking about how much we use the Internet in our daily lives. We used to spend so much time sitting on the couch watching our favorite shows. But, now we can do that and much more on our own time with limited commercials. It will be interesting to see if more websites like Hulu emerge, where they offer a lot of TV shows on the Internet with limited commercials.
Read [Yankee Group Press Release]
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Most of my friends watch their favorite TV shows on the internet. TV is seriously becoming kind of old-fashioned. But can these shows be produced without the television industry. I doubt it..
on February 8, 2009 at 08:15 AM - LINK