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Are you desperate enough to do anything just to own a 50-inch plasma TV? So desperate that you’re willing to give up sex for 6 months? Surprisingly, a new survey estimates that more than 25 million Brits find this proposition reasonable. No mate, this is not a joke!

Conducted by electrical retailer Comet among 2,000 respondents, about half (47%) of British men surveyed said yes to celibacy while only 35% of British women shared the same sentiment. It turned out vanity is the root of this craziness. In the words of the company’s Commercial Director, Bob Darke:

“We are surprised to see just how much the nation would be willing to give up for a 50-inch plasma TV. But we have seen a massive 7,000% uplift in sales of 50-inch TVs in the last two years. With more and more people aspiring to celebrity lifestyles, having an impressive entertainment system is becoming top-of-the-list for homeowners.”

Moreover, there are other activities the British blokes are willing to sacrifice. About 24% said they will stop smoking, 25% would no longer eat chocolates and 17% will not watch football. I hope there is an American version of this study to see the difference in behavior. How about you? Will you give up sex, too?

Read [Comet]