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Innovative web mail client Woomail has introduced a unique solution to help consumers battle spam brought about by online retail transactions. Called Merchant Key, the service is being provided free for every Woomail account. The Merchant Key service will create a unique email for every online transactions made by consumers. It will allow consumers to delete the Merchant Key instantly right after the online transaction, and sends out alerts to consumers and online merchants whenever the key is reused or shared.

Whereas before, a consumer gets battered by spam caused by e-commerce retailers, Woomail’s Merchant Key will prevent this from happening. With Woomail’s Merchant Key, consumers can choose which merchants to communication with and for how long. The consumers get to choose as well whether they want to subscribe to newsletters, download music or purchase any products online. Woomail will provide a unique email to the merchant. Hence, there’s no more need for a consumer to enter their personal information on the merchant’s website. Likewise, consumers don’t need to entrust their personal information to anyone online.

To ensure that the Merchant Key is used solely by the consumer who created it, Woomail will automatically verify if the message is being sent from the authorized merchant URL. It will also check whether the original merchant name is in the body of the message, if not, Woomail will automatically send out an alert to the user to solve the problem and prevent spam.

Read [Woomail] Via [Business Wire]