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Wine the geek way: mini-survey+QR code+iPhone app=wine for you

by JG Mason on Nov 20, 2009 at 04:39 PM

94 wines uses tech to make wine salesIf you are like me, you can’t remember what wines you love and what you just end up pouring down the sink.  94 Wines looks to solve that problem by offering 94 different, purportedly high quality wines and an ultra-geeky way to find out which you might like.

94 Wines uses a quick 6-question survey that pits flavors and textures against one another.  Questions like sorbet or ice cream? Tapas or full meal?  Butter or olive oil?  The questions end result is three wines that would suit your tastes.  But the fun doesn’t end there.

A QR code (fancy bar code) is on each bottle.  With their mobile phones, users can snap an image of the code with their phone and decode it with available apps, even for the iPhone.  Each bottle can be labeled with a custom QR code for your order.  Users can leave messages for one another, private messages sent to your user profile, images, you name it.  Making wine more social is the name of the game.

The bottles are simple, attractive and if there is good wine in them, the more the better.  Each bottle costs about $12 which certainly isn’t expensive.

The concept is great.  Unfortunately, 94 wines is currently only available in the Netherlands.  You’ve been thinking about moving anyway right?

Company site: [94Wines]

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