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What’s a ZAGG box and what did $35 million in R&D get them?

by JG Mason on Oct 29, 2009 at 08:06 AM

ZAGG is perhaps best known for their gadget skin protection that used to be on edges of helicopter blades.  Today, the company through us a bit of curve ball: they started talking about a product the company will unveil at CES in January, the ZAGG box.  As catchy as that name is, we still ask, “what’s a ZAGG box?”

Described by the company as “major technology”, the ZAGG box is the culmination of 6 years and $35 million.  At this point, it seems tough to classify exactly what this thing does: it is a media aggregator, will record, store and stream your media in multiple formats so you can watch on TV or on your iPhone (or other mobile device), and don’t forget home automation: it can hook into your HVAC, lighting or even door locks and control them.  Good luck figuring out what aisle to put this thing in at Best Buy.

“We are introducing a game-changing technology with the ZAGGbox which will appeal to everyone from geeks to grandmas,” said Brian Packer, VP of Marketing of ZAGG. “It is a very powerful system, and very simple to use.”

The ZAGG dream machine is said to cost “under $999” and should be formally launched in January 2010 shipping late Q1.  The unit was announced a finalist in the I-Stage event put on by the CEA, (Producers of Consumer Electronics Show -CES).

Press release [ZAGG]

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