Full FeedWal-Mart steps up sale of Blu-ray; offers up $100 gift card
Here comes yet another effort to push Blu-ray into more households. Wal-Mart is currently offering a $100 gift card along with the purchase of any Blu-ray player. The promotion will run from June 8-14 and to kick off, Wal-Mart is even adding more Blu-ray brands to its inventory with units from Magnavox, Samsung and Panasonic. In addition, Wal-Mart will also offer Blu-ray movie titles at a reduced price of $15 per regular title. Some of these movies will include titles such as “3:10 to Yuman”, “Shooter” and “300.”
Wal-Mart’s promotion may yet be the biggest campaign thus far in the drive to promote the Blu-ray format since it won the drawn out format war. It was only a couple of months ago that Blu-ray beat its rival format, HD DVD and it looks like that it has not yet reached maximum sales.
Wal-Mart seems to have good intentions with this promotion, but will it be enough to convince customers to replace their standard DVD players and movies?
Read [Eweek]
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I guess it’s time to take the plunge, I wonder what the cost is at walmart that they are giving the 100 dollars off….. I am actually leaning toward the playstation solution , and will probably make do with that at least for the next year or so which by then the bluray players will probaby be marked down to 39.99
on June 5, 2008 at 02:24 AM - LINK