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Vudu seems to have picked a strange time to launch a “summer blockbuster special” however there seems to be no mention of an end-date either so we can only hope it remains available.

Their latest offering seems to be a step in the right direction and includes 99-cent movie renewals on standard definition movies, and $1.99 extensions for high definition movies. Users will be able to re-rent the movies for the discounted price within 7 days of beginning the movie, which should help those who sat down and started to watch only to have something come up and pull them away.

In addition Vudu will also begin their “99 for 99” channel which will include 99 movies that users can rent for just 99-cents. These titles will be featured on a rotating basis and are chosen from their editorial team.

The movie rental pricing for the regular catalog remains the same at $4 for a standard definition title and $6 for a high definition title.

VUDU ANNOUNCES 99 CENT SUMMER BLOCKBUSTER SPECIAL

VUDU Enables Rental Renewal for 99 Cents and Launches “99 for 99” Movie Channel.
First Major Shift in Rental Window Policy in Digital Delivery Category

SANTA CLARA, CA – August 13, 2008 – VUDU, the company that brings instant access to 1080p HD entertainment to the living room, today announced a summer movie extravaganza that will let viewers rent recent blockbuster hits and cinematic classics for just 99 cents from VUDU’s groundbreaking service.

Extended Rental for $0.99: Starting immediately, the VUDU service will allow viewers to renew any standard definition video rental for just 99 cents within seven days of first viewing a film. The 99 cents video renewal is a first in the digital delivery category and guarantees that VUDU owners receive the most generous rental renewal policy in the industry. The rental of high definition movies can be extended for $1.99.

99 for 99: Simultaneously, VUDU launched a movie channel called “99 for 99”. Its editorial team selected 99 blockbuster films each available to rent for 99 cents. New films will be rotated into the channel to ensure that new mega-hits are always available throughout the year.

“In this age of $4-a-gallon gas and staycations, we felt that VUDU customers deserved a break and should be able to watch a great film for just 99 cents,” said Patrick Cosson, VP of Marketing for VUDU. “These initiatives are groundbreaking. Our 99 cent rental renewal is a first in our industry and will make it easier for our viewers to finish watching a great movie when it fits their schedule, not ours.”

VUDU enables high-speed broadband customers to get instant access through their TV to a vast selection of top-quality video entertainment including HD movies, more than 1,000 hit television episodes and more than 6,000 movies from all major studios and over 50 independent distributors. VUDU delivers movies directly to consumers’ homes as they are released by the studios on DVD and maintains an up-to-date library of new releases and classic movies.

About VUDU

VUDU is dedicated to bringing instant access to video entertainment, including thousands of mainstream movies, to every living room. Through relationships with every major US movie studio and more than 50 independent studios and distributors, VUDU gives movie fans the ultimate in flexibility and choice. Consumers can finally watch what they want, when they want-no planning needed, no computer necessary, no software downloads, and no cable TV service or satellite subscription required.

Read [Vudu]