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Vudu, while maybe not attracting quite as much attention as originally hoped, are proving they are still alive in the small but welcomed movie set-top-box market. The Vudu box was originally launched back in the Fall of 2007, but sales may have been slow because of the limited availability, up till now it could only be found directly with Vudu or with Amazon.com.
However customers can now purchase the Vudu box in one of 24 Best Buy outlets in California, which should help overall sales and awareness of the product. While the management from Vudu would not comment on the strategy behind the limited availability of Best Buy locations, its safe to assume that they are most likely looking to see just how well they will sell.
According to Patrick Cosson, VP of marketing at Vudu;
Hopefully they move well and eventually move on to stores in other states as well. Currently Vudu offers around 5,500 movies, about 1,000 TV episodes and only 150 HD movie titles. The Vudu currently retails for $295.
Via [Video Business]
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