Full FeedVerizon’s new “There’s A Map For That” campaign aimed squarely at AT&T
The latest ad campaign from Verizon seems to be aimed directly at AT&T and is quite entertaining. Personally, I am over the whole coverage side of the argument, but that is just because your level of coverage really depends on where you live and even more so where you go. I have an account with AT&T (iPhone) and Sprint (MiFi) and experience only the random issue where I live—that is despite hearing numerous times everyday how much both of those carriers suck.
Getting back to the ad, it is entitled “Want 5 times more 3G coverage? There’s a map for that.” and just as you could have guessed it shows off a map comparing the coverage of AT&T side by side with Verizon Wireless.
Furthermore it goes on to suggest that “before you pick a phone, pick a network” which seems only fitting when many people complain about the lack of smartphone selection with Verizon. Of course, that is just a matter of personal opinion.
What it comes down to is that every carrier has their issues. People hit AT&T for dropped calls, Sprint for their less-than-stellar customer service, T-Mobile for their lack of 3G and again, Verizon for their lack of smartphones.
That said, regardless of where you stand on US based cellular carriers, the ad is still funny to watch.
Via [Digital Daily]
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MediaCurves.com conducted a study among 403 Americans who viewed the new “There’s a map for that” Verizon Wireless ad. Results showed that one-third of non-Verizon Wireless customers reported they would be likely to switch their wireless phone carrier to Verizon Wireless. An overwhelming majority of respondents (94%) reported that the Verizon Wireless ad was effective, with 39% indicating that is was ‘extremely effective’ and 51% reporting that it was ‘somewhat effective’. More in depth results can be seen at:
on October 16, 2009 at 03:18 PM - LINKhttp://www.mediacurves.com/Advertising/J7597-VerizonAd/Index.cfm
Thanks,
Ben
AT&T used to be a small company, but it grows big now. Just like Freelancer.com. It used to be a small freelancer website, but now, it has millions of user and projects. If you want to join, they give promotional code “3DPROTOTYPE” Use it to get more advantages ;)
on November 10, 2009 at 03:48 AM - LINKWe all know that AT&T service is now on a plummet but we also need to settle the facts first and see the side of AT&.
Updates: ATT had recently released a statement why they are suing Verizon. May the “there’s a misinterpretaion for that that” image help you to understand better why AT&T is having a boiling-point over the matter.
detailed sources: http://bit.ly/ATT-VS-VERIZON-Theres-a-misinterpretation-for-that
Hint: The conflict is about not including AT&T’s Zedge 2.5G on the picture :D
Flame-on!
on November 14, 2009 at 07:57 PM - LINK