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The direct-to-TV movie/video rental market is heating up with each of the major industry players coming up with their own proprietary movie rental services for the movie-watching public. The latest news that we have is coming courtesy of TiVo which has just sealed an agreement with Disney-ABC and CinemaNow to a offer direct-to-TV movie rental service. Under the said agreement, TiVo subscribers can now download their favorite Disney movies from TiVo for a 24-hour rental period.

This deal will boost TiVo’s lineup of movie offerings coming from major movie studios as well from Amazon Unbox, Music Choice and other movie content providers. If things go well with the Disney tie-up, TiVo is even planning to make the service available to its broadband-connected TiVo Series2 and Series3 subscribers.

Although pricing for this service has not yet been announced, we are hoping that it would be competitive enough to match up with related offerings of its competitors such as Blockbuster’s planned set-top boxes for movie streaming and DirectTV’s still undisclosed movie rental-related offerings. In the meantime, parents we suggest that you don’t let your children know about this service as you might find yourself being forced to partake too much of what TiVo has to offer because your kids won’t stop bugging you until you rent them that old Cinderella animated classic.

Via [Crave]

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