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The FTC’s crackdown on bloggers

by Heather Wood on Oct 6, 2009 at 12:33 PM

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The Federal Trade Commission (FTC) has announced a new set of rules for bloggers, which will require them to reveal any paid endorsements that they receive.  For instance, if you receive money from a company to review their product and post the review online, you will have to disclose this information in your post.  Any free products will need to be revealed as well, since the FTC counts these “gifts” as compensation.

Bloggers will not be the only ones covered under this new regulation.  Prominent users of social network sites, like Twitter and Facebook will also be forced to follow these new rules.  For instance, if a famous band refers their Twitter followers to a resort that they stayed at for free, they must disclose this information on their Twitter page.  Corporate affiliations must also be revealed in the new rules.  If you are raving about Mac OS, you better let your readers know that you work for Apple.

The bottom line?  Keep your ethics in line by admitting to any money or products you may receive when publishing online.

Read: [PC World]
Image Credit: Call Fire

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