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T-Mobile G1 now in White and why it will sell like hotcakes

by JG Mason on Nov 25, 2008 at 02:06 PM

You’ve waited.  You’ve fretted.  You lamented at the news a cargo ship was rerouted back to Asia thanks to paint chipping.  But now, dry the tears from your eyes and head to T-Mobile to pick up the latest phone, in the hottest color: white!  Heck yeah, no longer just representative of the iPod of 2002, no; white is the new black.

Or is it?  Basic black and bronze (ugh) must be selling well, as Peter Chou, HTC CEO says they are ramping up the numbers and expect to move 1 million of this gadgets by year’s end.  Did they pick white just to compete with that other phone?  Or is there something more?

I sought out senior colorologist Iyaz Akhtar who says, “white means clean slate in Aramaic, so HTC sees the Google Android OS as the perfect compliment to clean slate thinking.”  Since Iyaz is editing this, I am sure he’ll cop to not being a colorologist, likewise he’ll deny making that statement.  [Editor Iyaz note: I deny making that statement and leave the colors to Pantone.]

According to T-Mobile’s website the price for the white is still just $179 but is in “extremely limited supply.”  I also found it interesting the T-Mobile lists itself as the manufacturer of the G1, not giving HTC the props it richly deserves.

One last bit of interesting news: The tip from the PR firm on the G1 in white included an unrelated promo at the bottom:

Also, this coming weekend, Nov. 28 – Nov. 30, the MOTOZINE ZN5 will be available for a special Black Friday price. With a two-year service agreement and data plan, the MOTOZINE is free (includes $100 mail-in rebate)!

This means one of two things: The news of the G1 in white is not enough to stand on its own or they think so little of the Motozine that they don’t think its news could stand on its own.  Let’s battle which is the lesser story in the comments.

Product Page (T-Mobile)

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