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We all know the iPhone has become quite popular.  Just look around next time you’re in a place with a lot of people—whether it be a subway, train station, airport, city street or college campus, chances are you’ll see at least one person with an iPhone walking around.  They almost seem to mock those of us who are stuck with Verizon or other carriers that aren’t AT&T (well, until the Storm, that is).  There are actual numbers to prove that the iPhone is popular: mobile ad traffic.

According to AdMob, an ad network for mobile websites and apps, the iPhone is the leader in ad traffic for mobile devices.  It holds 4.1 percent of ad requests for October.  That doesn’t sound like much, but it comes out to 236 million requests in one month.  In July, it was only 28 million requests.  Of those 236 million requests, 62.8 percent were from the U.S.  That’s pretty impressive considering the iPhone is still the number 2 phone in the U.S., behind the Motorola RAZR.  5 percent of the requests came from the UK, with another 8 percent coming from all of Asia.

If nothing else, the numbers show us just how popular the iPhone is compared to other phones.  Apple trails in percentage of requests based on manufacturer, coming in fifth with 5.1 percent, but that’s still impressive.  Nokia with its large selection of phones leads the market with 36.3 percent worldwide.  In the U.S., Apple is second only to Motorola.  What strikes me as strange is that fact that RIM and HTC both fall short worldwide and domestically.  But, they do have a much smaller, if not diehard, niche market that can’t compete against the universal appeal of something like the iPhone, at least until the Storm and more Android phones are released.

Read [InformationWeek]

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