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Surprise, surprise: Google makes money in first quarter

by Heather Wood on Apr 20, 2009 at 09:41 AM
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Google has reported first quarter net earnings at $1.42 billion, up 6 percent from last year despite the recession.  Not including traffic costs, it came to be about $4.49 a share.  However, revenue did drop since last quarter, which makes Google’s top execs uncertain how to navigate its components in the upcoming months.  To bring this point home, Google has stated that several key search terms, like bankruptcy, foreclosure and unemployment are at an all time high.

To remain competitive despite the recession, Google is looking to restructure some of its features to appeal to more advertisers.  Representatives have stated that they may change many of the AdWords tools and look for ways to improve the number of ad clicks received.  This is imperative since AdSense makes up about 30 percent of the company’s sales.

Android is performing well for the company as well and Google plans to continue to invest in Android related technologies.  Predictions are that Android will make money for the company and be a part of their long term survival.

Read: [ZDNet]

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