Gadgetell | Tech News, Reviews, and Interesting Things

Audio company SRS Labs today announced they will debut a new audio enhancement technology at the Consumer Electronics Show next week. Dubbed SRS WOW HD, it is targeted towards televisions and consumer electronics products. SRS WOW HD, said SRS, will allow consumers to adjust the mix of the phantom center image relative to the background audio. The digital compression of music, and the audio processing techniques used in broadcast transmission paths reduce the clarity of reproduced audio (most apparent in products such as digital audio players and televisions). To address this challenge, SRS has developed SRS WOW HDTM, an advanced version of its SRS WOW audio enhancement technology. It is the industry’s most comprehensive solution from a single provider. SRS WOW HD adds new user-selectable high frequency contouring as well as definition enhancement to SRS Labs’ WOW technology, further improving the perception of clarity and acoustic space.

Consumers can now easily position the dialog and vocals to their taste and playback environment. It also features high definition audio enhancement for added clarity of high frequency content along with advanced bass processing for superior low frequency sound quality. We continually hear from consumers that dialog and other key audio elements get buried or muddy while they are watching TV or movies,“ said Alan Kraemer, chief technology officer at SRS Labs. “WOW HD enabled TVs and set top boxes allow consumers to mix the sound and overcome these issues.“

Read [SRS Press Release]

Keep up with the latest gadget goodness! - Subscribe to our feed →