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Spotback is designed to quickly learn each user’s interest and style by analyzing how users rate and interact with news information. It then offers users the most interesting, relevant and hard to filter news information personally tailored to their taste. The ideas and technologies behind Spotback are based on the understanding that every user has his own interest and tastes. The true challenge of a personalized information service lies in finding the information that will interest individual users the most rather than the information that most users think is interesting.

I have been using Spotback for about two weeks now and it is growing on me. Like most ‘recommendation’ services the recommendations, or news in the this case, is not very accurate to my tastes, but over time it improves. I am at the point that the site gives me only the juicy details I am looking for. This is different than Digg or the others because other people do not affect the content, only your personal options (which I think may be better…though an integration of the two technologies would be cool as well).

Check it out for yourself [Spotback]
Via [TechCrunch]

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