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Sony Ericsson announced their first Google Android based phone yesterday, the XPERIA X10. The phone sticks with the Xperia slide out qwerty form factor but offers up a new user experience laid on top of Android. Sony Ericsson showed off a non-retail prototype with an expected release date in Q1 of 2010.
Sony Ericsson needs a hit. They’ve only two supporting carriers in the US, AT&T and T-Mobile, while they’ve done much better in Europe. Despite a strong following there, Sony Ericsson continues to lose market share. Sales were off by 45 percent at the last quarter check-in, year-over-year. Is this new phone just what the doctor ordered?
Maybe. The prototypes were running Android 1.6, the penultimate version of Android. It lacks all the flash and excitement around the newly launched 2.0, but perhaps an update is coming. The new UI or UX as Sony Ericsson likes to refer to as users experience looks impressive. Dubbed Nexus, the UI does what all new UIs are attempting to do today: combine social integration into everyday simplicity. Contacts from Facebook, Twitter, email, and other social interactions are combined and presented in unobtrusive ways to keep you connected to people that matter most. That is the idea, anyhow.
The phone features Qualcomm’s 1GHz Snapdragon processor and should scream, yet there seemed to be some lag in the prototypes. Many press and analysts found the UI to be impressive, but less so than competing Android overlays from companies such as HTC (Sense UI) and Motorola (Blur). The phone didn’t scream unique. While way too early to judge, using the press and analysts at their announcement yesterday as a sounding board may not have been the best route. We’ll reserve judgment until we see the full retail product.
At the moment, we’ve no launch date or carrier information to speak of. The off-contract price is expected to be astronomical, $879, according to the Wall Street Journal, a subsidized price from a carrier should be much less.
Read: [BoyGeniusReports] and [ title="AndroidandMe">AndroidandMe]
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