Sony’s PS3 viral marketing campaign, Playb3yond
It seems that Sony has begun their unconventional marketing campaign dubbed Playb3yond. When logging onto the site you are required to enter in a birthday that is more than 18 years from today. Then a page opens with Flash graffiti running up and down the walls. Once loaded you cna click through to see Saw III like markings on the wall. The characters appear to be elements of the square, X, circle, triangle controller. It seems like Sony has taken a tip from the Microsoft Zune campaign as well as other recent viral project like the Origami, Nikon SLRs, and their own Blu-ray and UX laptop.
Thus far I could not find any other functionality on the page but I am sure time will tell what the portal holds.
Update: The images on the wall are a code. By spelling out certain words you can unlock tons of new content. See if you can crack it…
Try to crack it yourself. If you give up then check out the solution here.- factorfive - all new 2 min Lair trailer
- fire - Lair footage (shows Tauros? New monster)
- fangs - Lair combat montage
- king - Heavenly Sword wallpaper
- nariko - Heavenly Sword wallpaper
- andyserkis - Heavenly Sword TGS trailer
- mayday - Warhawk wallpaper
- dogfight - Warhawk video
- machone - Warhawk music
- tedprice - Resistance behind the scenes - MUSIC
- chimera - Resistance wallpaper
- nathanhale - Resistance behind the scenes - TECHNOLOGY
- music - Genji soundtrack
- heishi - Genji 2 wallpaper
- evolutionstudios - Motorstorm trailer with commentary
- dust - Motorstorm wallpaper
- monumentvalley - Motorstorm wallpaper
Check it out for you self [PLAYB3YOND]
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how do you access the code area on the wall? because it does not work for me!
on November 13, 2006 at 07:04 AM - LINKclick on the power button 3 times
on November 14, 2006 at 10:41 PM - LINK