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It looks like third-party advertising may be coming to the Sony Reader.  As of now, the details are pretty limited as to where or when we, as users can expect to begin seeing any ads.  Not to mention, the Reader does not support third party advertising at this time.  Of course, that could change.  According to Steve Haber, the president of Sony Electronics’ digital reading business division;

“There are so many avenues for the [e-reader] industry to grow, including advertising; this is truly the beginning.”

He also went on to mention that “advertising is not part of the business model at the moment.”  Based on theory, these ads could provide a new revenue source for publishers at a time when traditional media advertising has seen a decline.

I would venture a guess that he is not referring to books on the Reader, but instead speaking in relation to newspaper and magazine style content.  Personally, I am not sure how well this would work because there are plenty of people (myself included) that feel if you are paying for something than it should be ad free.  Of course, that does differ from paying for a traditional newspaper that is filled to the brim with advertisements.

Read [NewMediaAge]  Via [electronista]