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The packaging for the home video version of “Paul Blart” will use only 80% of the plastic that is currently used. Recycled paper will be used for the box art. Even the shrink wrap used will be lighter. Oh, and there won’t be a cardboard sleeve, either. All of this means a more green package.
A greener package is also a lighter one. Sony will probably be able to cut shipping costs to help out their bottom line. Maybe this will help them get out of the mess they’ve been in for a while now.
Maybe if things get bad enough we’ll see a return to simple cardboard sleeves like the ones that came with vinyl records for DVDs and the rest. They would be really light, would work fine, and would be simple to produce.
Read: [Variety]
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