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Sony Ericsson announced four new phone models today, the W850 everyday Walkman phone, W710 athletically inclined Walkman phone, Z710 upscale camera phone, and the budget but stylish Z550.

Sony Ericsson’s first GSM/UMTS slider phone, the W850 leaves the Walkman orange for Halloween. The handset lights-up the keys in rhythm to your music to get you in the groove. It also supports over the air downloads including the e-ACC+ format, can expand to 4 GB, features the improved 2.0 Walkman player, TrackID by Gracenote which can even identify songs recorded off of the radio, a 2 Megapixel camera, stereo Bluetooth headsets and fits all standard Sony Ericsson accessories. It is available in Precious Black or Golden White and starts shipping during Q3 2006.

The W710 Walkman phone is designed to support an active, sporty lifestyle; it includes a motion sensor plus new fitness applications that measure your running speed, distance and time, or simply count your steps when walking. Available in Performance Graphite and Hatha Violet the phone also features a 2 Megapixel camera with digital zoom and comes supplied with 512MB Memory Stick Micro expandable to 1GB. The jogging application can be accessed easily from both the sub display and main display to measure both speed and distance covered while out running. There’s also a daily step counter that resets automatically at midnight and your progress is displayed even when the phone is on standby. The fitness application, Walkman player and FM radio can all be controlled using the external display and the quick access keys next to it. The W710 comes with the Active Clip IAC-60 designed to make the W710 accessible and comfortable to wear. As with all Walkman phones, the music mutes when the phone rings, so you need never miss a call.

Continue reading about the Z710 and Z550 models.

The Z710 business phone will appeal to the hard working person looking for a phone to fit an intensive business and private life. This EDGE-capable clamshell packages a suite of advanced business and multimedia features such as push email, RSS feeds, phone book and calendar sync, USB 2.0, Memory Stick Micro up to 1 GB, full HTML browser, Bluetooth 2.0 with HDR (high data rate), a 2 Megapixel camera, FM radio, and a media player. The large external LCD screen allows many functions to be performed without opening the phone. By using the direct keys next to it, the media player, FM radio, SMS message review, previewing tasks and diary appointments can all be accessed and controlled. The Z710 is a Quad-band EDGE/GPRS phone available in Twilight Black or Metallic Sand and starts shipping during Q3 2006.

Finally the budget handset is the stylish Sony Ericsson’s Z550. The 1.3 Megapixel camera phone has a 4x digital zoom, 20MB of on-board memory expandable to 1GB, thumbnail picture browsing, can connect to your PC, has full internet browsing and Bluetooth. The Sony Ericsson Z550 is a GPRS clamshell camera phone available in Sterling Black or Pearl Copper and starts shipping during Q3 2006.

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