Sony adds another PMP to the Chinese market, the PMX-U55
Earlier this month, Sony entered the PMP market in China by shipping out their PMX-M80. Today, they have announced another PMP that they plan to sell there as well, however, this is one is more affordable than the PM-M80 and will accompany the PMX-U50 and U53.
The PMX-U55 sports a 2.4-inch screen with a 320 x 240 resolution, supports a few formats including MP4, H.264/AVC Baseline profile, AVI, MP3, WMA, and AAC. It’s only 7.5mm thick, so it’s pretty thin. Battery life isn’t too bad - 12 hours of audio and 5 hours of video playback. The 2GB model is already available, however, it is only available in pink at this time. It will sell for 498 Yuan, which is about $73 US.
Via [PMP Today]
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Entering the PMP market was a brilliant move by Sony. In most western countries, the demand is for ipods or zunes. These are too expensive for the average Chinese consumer so enter the PMP. An audio player that does basically the same thing for a much lower cost.
With the PMX-U55, Sony has the right product for a large and expanding market with no dominant competition.
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