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As the ads for the drug Cymbalta say, “Depression hurts.”  A new study out of the University of Bristol suggests that doing a web search for information about a certain permanent solution is not a good idea.  The search engines that were used were Google, Yahoo, MSN, and Ask.  For each search engine, 12 searches using simple terms were performed, and the top 10 results of each search were taken for a total of 480 search results in the study.  Sadly, only 13% of the results were about suicide prevention, and the top 3 hits for each search engine were pro-suicide (the fourth was Wikipedia).  According to the researchers, it appears that safety controls by ISP’s aren’t as effective as they should be and that rather, search engine optimization is the way to go.

The 12 search terms were not given in the Reuters article, and obviously search terms make all the difference as to what results turn up.  However, since the researchers were trying to put themselves in the shoes of someone contemplating suicide, the last thing they would think about is how advanced the query is.  I could also see why they used only the four search engines and didn’t include some of the original search engines such as AltaVista, Lycos, and Excite to get some more results, because the four search engines are what people most likely use.  But of the four search engines, MSN ranked highest for suicide prevention and support sites, so to me this is saying that going with an underdog yields more responsible results.  Of course though I think everyone would agree that if you rely on the Internet for information, it’s best to go directly to a trusted health website and bypass the search engines altogether, or if you don’t know of any dedicated health websites, to get help offline the old-fashioned way.

Read [Revolution Health]