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It’s been a while since we’ve seen a new video format, maybe a few months or so.  It looks like today we’re seeing yet another new video format, the iFrame.  Developed by Apple, the iFrame is first included in today’s iMovie update for Mac OS X, though it is compatible with both Macs and PCs.  Of course, what use is a format with nothing that actually uses it?  To answer that, Sanyo comes in.

Sanyo today debuted two new Dual Cameras that record in the new iFrame.  The new format is supposed to allow for easier importing to a computer, easy editing and sharing.  The cameras themselves are pretty standard.  Both can shoot 8-megapixel photos and full 1080p HD video at 60fps.  The iFrame video comes in at 960x540, which isn’t a bad resolution at all.  Other features of the cameras include slow motion playback, high speed recording, and “face chaser” for identifying up to 12 faces in photo/video.  For $500 and $600 they are decent cameras overall.

New video formats are always bit iffy, with so many other ones already being used.  However, with the iFrame being developed Apple, and now with Sanyo onboard with it, there might be something there.  The resolution should provide for good quality video.  With small files sizes, and much easier importing, it could prove to be popular over time.  The quiet release seems a bit strange and something that would usually be made at an Apple event of some sort.  Either way, once more applications adapt the new format, if they do, we can see just how well it will do in the long term.

Read [PR Newswire]
Read [CNet News]