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Samsung to quit laptop market?

by Elisabeth Young on May 15, 2008 at 10:07 PM

Samsung to quit laptop market?

Apparently, it’s sink or swim time for Samsung’s laptop group. Sukyong Hong, Samsung’s senior manager of overseas sales and marketing said that the company would quit the laptop market within three years unless it can triple sales.

Hong says that the company needs to ship 11 million laptops in 2011 in order for its notebook division to meet its “minimum survival” volume. Samsung currently enjoys 1.7% of the global laptop market, but will need to more than triple that to 5.7% within three years. Fortunately, a move into the US market and an unnamed European country is expected to boost sales and bring substantial growth. 

The shocking announcement came amidst the company’s major senior management overhaul. Samsung CEO Yun Jong-yong and Semiconductor business head Hwang Chang-gyu will be replaced.  Last month, the company’s long-standing chairman, Lee Kun-hee, stepped down due to allegations of tax evasion.

Read [PCPro]


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