Gadgetell | Tech News, Reviews, and Interesting Things

If you don’t trust Google, you are not alone.  Why else would Samsung develop an open source operating system for mobile phones on their own instead of using the free Android?  Samsung’s new OS dubbed, Bada should be found on its first phone come mid-2010.

Bada, which according to Electronista, means “ocean” in Korean, but is more commonly seen with it’s back end “bing”, in Jersey at least.  The Bada OS is said to be open, so open in fact that developers will have access to core functions to manipulate and create new ways of accessing data and performing operations.  The OS will compete directly with Google’s Android and LiMo.

It is commonly said in the mobile phone industry that consumers don’t care what OS is on their phone, it is all about usability.  Samsung here is looking to insure it’s phones are not party to Google’s mobile advertising schemes in the future.  It is expected that Samsung will maintain it’s own app store as well for third party applications.

Very vague

Another report on the announcement says Samsung is keeping things very vague.  From Electricpig: “Samsung says that whole ‘ocean’ thing “alludes to [its] commitment to a variety of open platforms in the mobile industry.” While it’s keeping everything nicely vague at this early stage, it could mean a new UI which offers Samsung specific apps on top of Android Market, as well as a whole bada OS on other Samsung phones.”

So, Bada could be both a skin on top of Android as we’ve seen from HTC in Sense UI and from Motorola in Blur.  Or it could be it’s own OS on non-Android phones.  It works with everything is a bit confusing.

Bada will be on phones shipped to over 30 countries and include major markets in Europe.  There is no word on if the US will see such phones.  With so many sketchy details, only one thing is certain: you’ll find Bada only on Samsung phones.

Read: [Electronista]