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It has been a few weeks since Roku officially announced the Channel Store, but it looks like that wait has come to an end. Well, almost to an end. The official availability is that the Channel Store will come as a free update and be rolled out to “all existing Roku customers over the course of the next two weeks.”

That aside, the new channels include Blip.tv, Facebook Photos, Flickr, FrameChannel, Mediafly, MobileTribe, Motionbox, Pandora, Revision3 and TWiT, however there was also a promise of more to come in the future.

Additionally, this update will come for all Roku users regardless of the model (Roku SD, Roku HD or Roku HD-XR) they are using. Of course, these new channels are joining the existing lineup which included Amazon video-on-demand, MLB.tv and of course Netflix.

Unfortunately, as everyone seems to be pointing out, Hulu was not in this lineup of available channels, which honestly is not all that surprising to me. That said, I am happy to see Pandora, but the geek in me is happy to see Revision 3 and TWiT. Of course, Flickr should be good for a little fun also.

Keep reading to check out the full press release:

Roku Launches Open Platform for Delivery of Content to the TV; Announces First 10 New Channels

Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, FrameChannel, Motionbox and MobileTribe all now available on the Roku player

Silicon Valley, Calif. – November 23, 2009 – Roku, Inc., maker of the popular and award-winning family of Roku players, announced today the Roku Channel Store and the first 10 free channels for Roku customers to enjoy on their TVs. From internet radio to video podcasts, professional web content to photo sharing and personal videos, the Roku Channel Store provides an open platform for delivering quality content to the TV. New channels now available for customers to add today to their Roku experience via the Roku Channel Store include: Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, FrameChannel, Motionbox and MobileTribe. For the complete list of channels, specific channel descriptions and features please go to http://www.roku.com/roku-channel-store.

These first 10 channels are just the beginning for Roku. Many other developers are working on Roku Channels now, and Roku expects additional developers to adopt the Roku platform over time. New channels will appear in the Roku Channel Store automatically as they become available.

The Roku Channel Store represents an opportunity for content owners and publishers to reach an already large and growing audience of Roku customers. By creating an open platform for delivery to the television over the Internet, Roku has leveled the playing field for content owners.

“The Roku Channel Store turns the Roku player into the world’s first open platform designed specifically for the TV,” Anthony Wood, founder and CEO of Roku, Inc said. “Now content producers and distributors – from single person shops to billion dollar corporations – can deliver their content directly to consumers without having to go exclusively through cable operators, satellite networks or TV affiliates.”

To create a channel for the Roku Channel Store, a developer creates an application using Roku’s free software developer kit. This SDK is available free upon request by emailing partners@roku.com.

All Roku players, including the Roku SD, Roku HD and Roku HD-XR models, are compatible with the Roku Channel Store. The new channels are in addition to the existing Roku channels already available: Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN) Video On Demand and MLB.TV.

Pricing and availability

The Roku Channel Store will be delivered as an automatic and free upgrade to all existing Roku customers over the course of the next two weeks. New customers will automatically be upgraded when they first install their Roku player. To browse and use the Roku Channel Store, customers will be prompted to create a Roku account. Existing customers who do not want to wait for their Roku player to update automatically can manually update their Roku player immediately. Detailed instructions can be found under the Roku Channel Store tab at http://www.roku.com/support/faqs.

First introduced in May 2008, and updated regularly with free software updates, the Roku player family provides the easiest, most affordable and reliable way for hundreds of thousands of Roku customers to watch their favorite movies, TV shows and sporting events instantly on their TV. All three Roku players are available immediately at http://www.roku.com starting at $79.99 and include free shipping for a limited time.