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Last night, Sprint aired a new commercial touting its “Now Network”: the most dependable 3G and the new 4G network.  The spot used humor, was well done and featured our favorite star, the Palm Pre, at the end.  Does this mean the wait is over?

Not likely.  The Palm Pre was not named, rather they showed the card aspect very quickly and the slide out keyboard retraction.  Sure we know what it is, but others that are not quite so perceptive easily miss it.  I don’t believe this is Sprint saying, “here we go boys!”

Instead, it is a good break from the black and white Dan Hesse ads where he utters, “Can you believe we call these things phones?”  Um, yeah, I can.  The ad is upbeat, touts Sprint’s numbers and purports them to look huge.  The message the ad sends is this is a company that thrives on being on the cutting edge of bringing you phone and data service.  I am finding myself suddenly a fan.

My favorite part is the fun poke at Twitter:

“233,000 people just Twittered on Twitter. 26% of you viewing this have no idea what that means.”

In other Pre news, TeleNav posted this run through of their navigation app on the Pre from CTIA.  Our first look says it is sleek, great looking graphics and supreme functionality.  All we need now is a high powered Touchstone to glue to our dashboard to hold the phone while driving.  How cool would that be: hop in your car and have your phone held magnetically while it recharges and provides navigation.  Sweet.

On the not-so-great news, radio personality Howard Stern says he got time to play with the Palm Pre and decided he likes his boffo Blackberry Bold better.  That could almost be an endorsement in my book…

Source: [Business Insider]