Full FeedObama ad in Burnout Paradise, mainstream media go coverage crazy
FROM GAMERTELL - Barack Obama campaign ads have been appearing in the EA Xbox 360 game Burnout Paradise. The ads appear on billboards in game, inform players about early voting and provide Obama’s website address.
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I think the Obama campaigns use of in game advertising is probably one of the smartest strategic moves seen in political advertising in a long while. With this election gaining interest of the younger demographic, it makes sense to advertise to them in a place where they feel comfortable. If this is accomplished, the resonance of the ad is tenfold. I don’t think media outlets need to get so worked up over this strategy, as it is available to almost any advertiser anywhere.
on March 25, 2009 at 12:55 PM - LINK