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In most places across the world, at any given time of day, you can walk up to any random person and be sure that he/she owns a Nokia. Then when you ask that person why he/she owns a Nokia, you’ll be given an anecdote about its user-friendly interface, nice styling, satisfactory performance, etc. And it shouldn’t surprise you, because those are the reasons why Nokia skyrocketed in the mobile phone making game.

Another thing that’s not surprising is Nokia’s apparent low profile in the North American handset market, mainly because it just would not succumb to the carriers’s requests to modify their phones in order to match some “specific criteria.” This will soon change, however, as Nokia finally decides to change it’s tactics in order to recover their stronghold on the US market.

“We are literally repositioning our entire approach to the US,” says Mark Louison, the company’s North America chief. And they had better do it soon. Unless they want to keep seeing underdog Motorola beating them at their own game.

Read [Business Week]

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